Three local dry cleaners, one doorstep-collection model
Maurice Colp Dry Cleaner trades from 237 Golders Green Road in north London; Blue Bell Dry Cleaner is at 79 Sycamore Road in Amersham, Buckinghamshire; Hampstead Garment Care sits at 513 Finchley Road, NW3. All three are high-street shops, and all three now offer the same doorstep service: a collection agent picks up laundry and dry cleaning from the customer’s door, the shop cleans it, and it comes back — 24 hours as standard, same day if collected before 11am and returned by 4pm. No app download, no account: a phone call, a WhatsApp message, or a short web form is enough to book.
That doorstep model is the Just Dry Cleans on-demand laundry operation Sigi had already built the customer app, agent app, and admin panel for. Each partner shop needed its own public face on the web — a dry cleaner landing page that reads as that shop, not as a franchise brochure, while pointing every visitor at the same booking channels.
Why a generic dry cleaning website was not enough
Doorstep dry cleaning is convenient but still unfamiliar to many first-time visitors, so the page has to do real work in the first few seconds. The brief surfaced three requirements:
- Visitors arriving from a local search or a WhatsApp link could not tell, at a glance, that collection happens at their door or what a wash costs — the answer had to be above the fold, with prices per kilo, per item, or per set.
- Most traffic is on a phone, and the booking action is a call or a WhatsApp chat, so tap targets, repeated thumb-friendly calls to action, and click-to-call links mattered more than desktop polish.
- Each shop has its own name, address, phone number, and opening hours, but the service list and process are shared — rebuilding a bespoke site per location would slow down every new shop the operation signs.
Landing page design: one Figma system, three shop identities
Design started in Figma with a single page skeleton and a short list of per-shop fields: shop name, headline, address, phone number, opening hours, and the service price table. The UI/UX design work was less about decoration and more about order — which question a nervous first-time customer asks next, and which section answers it. The result is the same sequence on every page: promise, process, services and prices, reasons to trust the shop, reviews, guarantee, FAQ, then the booking form.
Each shop gets its own voice inside that sequence. Maurice Colp leads with “London’s Finest Clean.”; Blue Bell opens on “London’s Cleanest Delivery”; Hampstead Garment Care positions itself as “London’s Natural Laundry Service” with the line “Your clothes, cared for by hand”. The headline, imagery, and accent change; the conversion path does not.
How the platform is built and run
These are conversion-first landing pages, so they are built to load fast on mobile data and to put a new shop online without a redesign:
- Designed once in Figma as a single page skeleton with a defined set of per-shop fields — name, headline, address, phone number, opening hours and the service price table — so a new location is a content exercise rather than a new design and build.
- Hand-written HTML, CSS and JavaScript with no page builder and no heavy framework, mobile-first with flexible grids so the nine-card service grid collapses to a single scrolling column and the calls to action stay reachable with a thumb.
- Booking wired to the channels the shops actually use: tel: click-to-call links, WhatsApp click-to-chat buttons repeated at each section break, and a short booking form as a third route in.
- Each shop’s page shipped as its own deployment from the shared template, on the operation’s serviprapp.com subdomain pattern, so a price change or a new opening hour is an edit to a known field.
What we implemented on each landing page
Sigi designed and built all three pages from one shared template. Here is what we implemented on each.
Maurice Colp Dry Cleaner (Golders Green, NW11)
- Hero with the “London’s Finest Clean.” headline and paired calls to action — book a collection, or chat on WhatsApp — plus click-to-call on +44 20 8458 7165.
- Three-step “how it works” strip: book, doorstep collection, return within 24 hours.
- Nine service cards with from-prices: Wash & Fold £3.50/kg, Dry Cleaning £6/item, Press & Iron £2/item, Express Same-Day +50%, Bedding & Linen £15/set, Leather & Bags from £20, Sneaker Cleaning £12/pair, Tailoring & Repairs from £5, and Business Accounts on custom pricing.
- “Why choose us” block, a customer reviews section, a service promise, FAQ, and a booking form for visitors who prefer not to call.
- Footer with the Golders Green Road address and opening hours (Monday to Thursday 8am–6pm, Friday 8am–4pm, Sunday 10am–2pm, closed Saturday).
Blue Bell Dry Cleaner (Amersham, HP6)
- Hero built around “London’s Cleanest Delivery”, with “Book a pickup” and “Chat on WhatsApp” buttons repeated at every section break and click-to-call on +44 1494 433365.
- Same three-step process and nine-service grid, with the same from-prices shown on each card and a link through to a fuller price list — the same pattern the other two pages use.
- The “London’s Cleanest Delivery” line is the shared brand headline across all three shops rather than a claim about the shop’s own location: Blue Bell trades from Amersham in Buckinghamshire, and it is the doorstep collection service, not the shopfront, that the headline speaks to.
- Eco-friendly value proposition, a 100% satisfaction guarantee with re-clean or refund, reviews, FAQ, and the shared booking form.
- Footer carrying the Sycamore Road, Amersham address so local searchers know the shop is real and nearby.
Hampstead Garment Care (Finchley Road, NW3)
- Hero with “London’s Natural Laundry Service” and “Your clothes, cared for by hand”, framing the shop’s hand-finished positioning.
- “The Process: Simple as it should be” three-step section, then the full service grid with the same from-prices and the same-day express rule (collect before 11am, back by 4pm).
- Reviews, booking form, and footer with the 513 Finchley Road address and click-to-call on +44 20 7794 9096.
- Hosted on hampsteadgarment.serviprapp.com — the first page launched directly on the operation’s own subdomain pattern.
The stack we built it on
The pages are hand-written HTML, CSS, and JavaScript — no page builder, no heavy framework — because a landing page that exists to trigger a phone call should load fast on a mid-range Android on mobile data. Layout is mobile-first with flexible grids, so the nine-card service grid collapses to a single scrolling column on a phone and the calls to action stay reachable with a thumb. Phone numbers are tel: links, the WhatsApp buttons open a chat with the shop, and the booking form gives visitors who would rather not call a third route in. This is the same web development discipline Sigi applies to larger sites, scaled down to a page that has one job.
Handover was deliberately simple. Each shop’s page is its own deployment built from the shared template, so a price change or a new opening hour is an edit to a known field rather than a redesign. The pages are built to convert whatever traffic the shops’ own Google listings, WhatsApp contacts, and local word of mouth send them.
The team and expertise behind the build
The three pages were delivered by one cross-functional Sigi team — UI/UX designers and web engineers working as a single unit rather than handing the build between vendors. Sigi hires only specialists: every designer and engineer is an expert in their own field, and we invest in the team as they deliver, supporting certifications and continuous learning so expert, motivated people stay on every build. It is the model we have run since 2016: deep, cross-industry expertise, here applied from a shared Figma page system to a hand-written HTML, CSS and JavaScript template that a new shop goes live on in days. Building a conversion-first page that loads fast on mobile data and scales to new locations without a redesign is exactly the kind of focused web work our team is built for — the same capability behind our web application development and UI/UX design work.
What shipped and what customers say about the shops
All three pages are live and taking bookings. Speed was the build target. Customers rate the underlying shops the pages promote:
- A Yelp reviewer wrote of Maurice Colp: “super fast and excellent service. I needed 2 suits and a jacket done for that night and within a few hrs it was ready.” (Y O., Yelp)
- Blue Bell Dry Cleaners holds 4.8 out of 5 from 6 ratings on Yell, where reviewers describe “very good friendly service” and note that “prices are very reasonable”.
“Always impeccable service, high quality finish, and competitive rates. For me, the best in London”
See the live pages for Maurice Colp Dry Cleaner, Blue Bell Dry Cleaner, and Hampstead Garment Care.
Related work and next steps
The platform these pages feed is covered in the Just Dry Cleans on-demand laundry case study, and the wider Servipr service marketplace shows the same subdomain-per-provider pattern applied to other trades. For other lightweight, lead-first sites built for service businesses, read the Havoc DFW event services website and the SHS Estate property website.
If you run an on-demand service with several locations or partners and need a landing page template that converts on a phone, contact Sigi and share the shops you want online first.
